Visitors to the 2017 New York State Fair were most likely better oriented to recent layout changes and more able to locate their favorite vendors and attractions. The Fair used a creative, low-tech method to assist them by floating balloons over various areas to lead people to them.   MKT PLACE BALLOON 17That kind of creativity and resourcefulness, complemented by more modern techniques, such as drone-assisted monitoring of parking and traffic, are needed as the Fair continues to grow.