Most adults make food their priority at the New York State Fair. That’s no surprise, but with all of the mouthwatering chow available, many Fair patrons miss out by following annual traditions that lead them to the same food they ate the previous year–and the year before that and the year before that and–well, you get the idea. 
It’s time for Fair food lovers to expand their horizons by opening their minds and their mouths to newcomers on the grounds. There are about 50 new food stands in business this year, but rookie vendors often find it a daunting challenge to break in and make a buck when customers won’t give them a chance.
For instance, last year Grandma’s Cookies (Cookie Monster, Sep. 1, 2018) baked up terrific chocolate chip discs, but struggled to turn a profit. 
Their location was OK, not far from a King David’s location that enabled them to win raves from Gyro master Nader Hatem. But they were unfamiliar to Fair regulars and that made it tough, even with a great product.
Not far away, business was picking up for Toss’n’Fire in a new location, near the Coliseum. Their wood-fired ovens produced mouthwatering pizzas that were being discovered by hungry customers, so they may have turned the corner.
Remember, all of those established stands were once newcomers, so look around for a new vendor who looks promising and spend a few bucks trying something new. It could become your next favorite.
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